As Chief Commercial Officer at Imbibe, Andy Dratt leads a team with a cutting-edge approach to beverage development for a wide range of customers - from small startups to billion dollar brands. During his almost 8 year tenure at Imbibe, he’s helped redefine the company’s business model and implemented a strategic vision that has guided the company’s compounding growth in the marketplace. He leverages over 20 years of experience guiding CPG and foodservice operators to conceptualize, develop and launch new products to market in the US, Latin America and Europe. Dratt has a passion for helping customers identify and exploit the “sweet spot” between consumer needs, business wants and product realities. He communicates that passion while speaking at industry events and in articles for industry publications.